Developing a brand identity for oneself as a branding studio is an exhilarating and challenging endeavor. At Fiction, we embraced this challenge, poured our heart into it, and emerged with a new identity that accurately reflects who we are as a company. It is an embodiment of our values of creativity, innovation, and collaboration.
Our refined positioning as a studio dedicated to helping ambitious ventures establish and strengthen their brands results from years of experience working with high-growth and scale-up businesses. Through this experience, we gained unique insights into the competitive landscape and the critical elements that comprise a strong brand. Our expertise spans a range of sectors, including SaaS, health tech, FinTech, and e-commerce.
We root our manifesto in the belief that innovation is not only about how a product works, but how it inspires people. We believe brands can be a force for good in the world, and we are passionate about helping our clients tell a positive story about their brand that inspires their customers to be their best selves.
Our creative concept is reflected in our brand mark, which resembles "F" for Fiction. The brand mark is composed of two separate elements that move together towards the same goal, echoing our collaborative approach with our clients. The negative space formed by the two lines represents our relentless curiosity and drive to explore and deliver growth to our partners. We strive to reflect our clients' wants while refracting and providing them with fresh perspectives towards the needs of their customers.
The visual language we use elaborates on the idea of reflection and refraction, symbolizing our commitment to exploring new ideas and unexpected paths. Our process is thoughtful and includes several phases that evolve as we go, and it is often the most unexpected ideas that win. Our goal is to create a brand that inspires people to dream about the impossible and then take action to make it happen.
At Fiction, we believe that the future is a question mark about what might be possible. However, we are here to help you make sense of it and bring your concepts to life.
Together, we can create history and make your ideas real.
